Republic / Universal Music Canada
New Taylor Swift Out Today
It’s the day Swifties around the world have been waiting for. Album release day. Midnights is officially here.
Taylor has been sharing tracks off the album and speaking on what they mean to her and why they were written and included on the album.
One of her favourite tracks on the album is “Anti-Hero”
As Taylor says “Track three, ‘Anti-Hero,’ is one of my favorite songs I’ve ever written. I really don’t think I’ve delved this far into my insecurities in this detail before.”
Taylor has previously described the album as “the stories of 13 sleepless nights scattered throughout my life,”.
Taylor wrote and directed the video that was released early today, and because Taylor gets really vulnerable and shares some of her insecurities in the video, she wants her fans to do the same. Taylor encouraged viewers to “watch my nightmare scenarios and intrusive thoughts play out in real time.”
To go with the album release, Taylor has joined YouTube Shorts to launch the #TSAntiHeroChallenge, inviting her fans to share their “anti-heroic traits” .
According to a post about the challenge – it says “The #TSAntiHeroChallenge is all about acknowledging and celebrating the traits that make each of us truly unique and showcasing one’s true self in a FUN way,”
“It could be as simple as always grabbing the last slice of pizza, clapping at the end of movies, always putting your feet on the car dashboard, using the same word to start your daily Wordle, leaving your clean laundry in the basket until the next time you do it, pretending you didn’t already watch the next episode of the series you watch with your pals, or even treating your cat like a human. Anything goes!”
The rules are pretty simple. First, watch the “Anti-Hero” video. Then, start thinking about which anti-heroic traits you have, go to YouTube Shorts, create a short, add sound from “Anti-Hero,” then the #TSAntiHeroChallenge tag and publish.
