What Do You Think Of This?

By: Carrie Buchanan

4/12/2019

People aren’t loving this new ad from Peloton.  You know what Peloton is?  The indoor bike that most of us can’t afford.

They released a new holiday ad and people are HATING it, accusing Peloton of pushing “negative body image, unchecked privilege, and gross marital dynamics.”   Ouch.

People say the girl is already thin.

A husband should never gift exercise equipment.

She seems to be seeking his approval.

There is even a parody video making the rounds. A few actually.

My thoughts?

Thin doesn’t equal health.  Maybe she is truly excited about the new piece of very expensive equipment because she actually ASKED for it.  I ask my husband for workout stuff all the time, although he continuously tells me he’ll never gift me with workout stuff.  I’m sure for fear of judgement.  (smile)

Peloton has responded and released a statement.  “Our holiday spot was created to celebrate that fitness and wellness journey. While we’re disappointed in how some have misinterpreted this commercial, we are encouraged by — and grateful for — the outpouring of support we’ve received from those who understand what we were trying to communicate.”

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