Published On May 5, 2017 | By Sarah Woodley |

No matter how hard they try, moms are very human — and that’s exactly what Kraft Macaroni & Cheese aims to portray in its new campaign to celebrate “perfectly imperfect” moms. As part of the campaign, Kraft conducted a survey of 1,000 millennial parents and found that 74 percent of moms admitted to swearing in front of their children — even more than dads. To help parents find kid-friendly alternatives to swearing, the Kraft enlisted the help of Melissa Mohr, author of Holy Sh*t: A Brief History of Swearing.


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