Ladies – Stop HIDING!

Published On October 14, 2016 | By Carrie Buchanan |

This makes me sad and a bit angry.

Women are constantly faced with images showing them just how flawed they are.  Advertisements encouraging us to change how we look.  To be skinnier, to have perfect skin etc.  Moms have it worse. Messages telling us how to lose our “mummy tummy” and get our pre-baby body badies back like we are less significant if we aren’t meeting a certain criteria.

A few years ago, Alberta photographers Aimee and Jenna Hobbs noticed a trend during photo shoots. A growing number of mothers asked to be absent from their own family portraits. Why?  Because they didn’t like how they looked.  They wanted to wait til they were thinner, prettier.

That was enough to get Aimee and Jenn to start a social media photo campaign showcasing mothers. Real mothers.  Not photoshopped or airbrushed to an impossible perfection supermodels.

Now in its fourth year, “A Mother’s Beauty” features raw, intimate photos of women holding their babies, breastfeeding and playing with their children. The portraits capture the joy of motherhood and also the reality of post-baby bodies like stretch marks, scars and cellulite.

By putting the photos of what average women look like postpartum on social media, other mothers feel less alone.

The photographers have captured about 80 mothers from 21 years old to women in their late 50s for A Mother’s Beauty. They want to branch out even more in the future and are considering doing winter sessions starting next season.

LOVE this ladies!

Read the full story HERE

Hobbs Photography


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